Going green isn’t just a PR move anymore — it’s a business decision. Customers, investors, and employees expect companies to show progress on carbon reduction. In deregulated markets, you actually have more choices to make your energy supply greener while still managing costs.
Why Go Renewable?
- Stronger brand reputation and happier customers.
- Get ahead of future carbon taxes or regulations.
- Attract investors and bigger clients who demand sustainability.
- Potentially lock in stable long-term energy prices from renewables.
Your Options for Greener Power
1. Renewable Energy Certificates (RECs)
- What they are: Proof that 1 MWh of power was generated from renewable sources.
- How it works: Keep your regular electricity supply, then buy RECs to “green” it.
- Pros: Simple, low cost, fast way to claim 100% renewable.
- Cons: Doesn’t change your physical supply, just offsets it.
2. Power Purchase Agreements (PPAs)
- Physical PPA: Direct contract with a renewable project (like a solar or wind farm). Locks in long-term fixed prices and gives you the project’s RECs.
- Virtual PPA (VPPA): A financial deal where you settle price differences with a project and keep its RECs, even if the energy doesn’t flow to you directly.
- Pros: Can hedge prices for 10–20 years, strong green credentials.
- Cons: Complex to set up, best for larger buyers.
3. Green Supply Options
- Some suppliers offer “green power” contracts that bundle RECs or specific renewable sources.
- Utilities in certain states run green tariffs where you can opt in for a premium.
- Pros: Easy, built into your energy contract.
- Cons: Often slightly higher cost — check terms carefully.
4. On-Site Renewables
- Rooftop solar, small wind, or even combined solar + battery storage.
- Cuts your grid usage and shows visible commitment to sustainability.
- Can lower peak demand charges if timed right.
- Pros: Saves money long-term, can provide backup.
- Cons: Needs upfront investment and space.
5. Efficiency First
- The cheapest renewable energy is the energy you don’t use.
- Upgrades like LED lighting, HVAC improvements, or process changes reduce your load.
- Smaller bills make it easier (and cheaper) to cover your usage with renewables.
Putting It All Together
Most companies use a mix of tools:
- Buy RECs to quickly claim 100% renewable usage.
- Add a PPA or VPPA to support a new project and lock in long-term costs.
- Install solar at key sites to save money and showcase your commitment.
- Keep pushing efficiency to reduce what you need in the first place.
Things to Watch
- Make sure you get the RECs from any renewable deal — without them, you can’t claim the green power.
- If you buy offsets for gas or fleet fuel, remember those are separate from RECs (electricity only).
- Check reporting standards (like the Greenhouse Gas Protocol) so your claims are credible.
👉 Bottom line: Sustainability is no longer optional. Deregulated markets give you tools to go green your way — from simple RECs to long-term PPAs and on-site solar. Start small, build a mix that fits your budget, and let your energy strategy show both savings and responsibility.